Press Release | Stoxx Vintage Community

Press Release | Stoxx Vintage | Pre-Loved Era

You mentioned that Metrotown Mall is now allowing stores to sell used clothing. Did they have a reason they didn't want to sell used before?

Traditionally, used clothing was not allowed in malls without explanation or adequate marketing. People stereotyped used clothing as undesirable and therefore, it wasn’t something they thought of or were interested in. I believe that’s a quest for the mall Management.

 What was required in terms of negotiation to get Stoxx Vintage into the mall? What information did you give the mall to get them to change their minds?

The mall is not allowing used clothing in the malls they are allowing the Stoxx Brand to introduce Premium Pre-Loved Clothing to the amazing people of Burnaby. It was with persistence and God’s grace that we were able to push a business plan executed through years of negotiation. Our passion for sustainable fashion is what kept us resilient. Convincing the structure of the mall that including sustainable fashion in their retail list was innovative. We appreciate the opportunity to inform and introduce vintage to mainstream consumers and we do not take this opportunity lightly. Sustainable fashion is the future and pre-loved items come packaged with stories and style.

3. Your inventory at the Metrotown location — does it differ from your Kingsgate location or the Nanaimo location? i.e. is it a different type of consumer you are catering to?

Each location carries our signature retail selection of premium vintage, up-cycled fashion and brand-name used clothing. We believe it is our responsibility to expand sustainable fashion into all areas of retail. The collections are curated and therefore unique to time and location. Our main goal is to promote sustainable fashion and the benefits of shopping for pre-loved merchandise. We believe in the opportunity to change how sustainable fashion is presented and viewed, our layout and ambiance are inviting.

What do you hope Stoxx Vintage brings to Metrotown mall?

We hope that Stoxx Vintage can bring stories and style to Metrotown mall. Sustainable fashion can help us all individually reduce our footprint while also expressing our unique styles. We want people to walk in and become inspired while also exploring their fashion. Like every piece, every person is unique. We all come packaged with different styles and stories and so do the items of clothing we carry. We hope to continue the growth of our community with this.

In general, why do you think vintage stores should be allowed to operate in traditional "firsthand retail" malls?

We believe that sustainable fashion is the future and to create change, we need to break into realms that resist improvement. The traditional fashion mall is full of marketing, fast fashion, and quickly-changing trends. Change is facilitated from within and it is one of our visions to make sustainable, pre-loved, and upcycled fashion a part of the norm. To have a vintage store in a “firsthand retail” mall is a bold move that we are proud of.

Any updates on your Kingsgate Mall and Woodgrove Centre locations — are you seeing more traffic in 2022 as vintage and streetwear gets more popular?

We are very blessed to have loyal customers who support our mission and space. We continue to see more traffic, and love that we have a lot of repeat customers that appreciate our curated collection. As the first vintage store to be in major malls, consumers supporting us is essential. It has been extremely rewarding to see the amount of support and growth we have received. A lot of customers say ‘it's about time, this is what the malls are missing”

Final Notes

We want to thank Kingsgate Mall  for allowing us to be the first Vintage store in a mall and Woodgrove Centre as well as Metrotown Mall. We continue to move into spaces like Metro so that we can continue to create an opportunity to change how sustainable fashion is presented and viewed.

With this, we aim to reintroduce how pre-loved clothing is viewed in different communities and demographics. The best way to have this reach is to approach spaces where consumers are dense which for us is in the malls. If we can change a consumer 1 at a time to understand their purchasing power we believe we can have the power to show the younger generation that vintage clothing is a viable option for their fashion trends instead of fast fashion. We are leaders in Vintage, sustainability, and community.

Thank you all for your ongoing support.